Valuation Multiples
After assessing quality, the next question is: what price am I paying for that quality? Multiples are the market's shorthand answer.
P/E Ratio
P/E = Market Price ÷ Earnings Per Share (EPS)
The most widely quoted multiple. Reflects how many years of current earnings investors are paying upfront.
Trailing vs Forward P/E: - Trailing P/E uses last 12 months of actual earnings - Forward P/E uses next 12 months of estimated earnings - When a stock is "cheap on forward P/E", make sure the estimates are credible
PEG Ratio = P/E ÷ Earnings Growth Rate Adjusts P/E for growth. PEG < 1 is often considered undervalued.
P/B Ratio
P/B = Market Cap ÷ Book Value of Equity
Book value = shareholder equity = assets minus liabilities.
Best for: banks, financials, asset-heavy businesses. Weakness: intangible-heavy companies (software, pharma) have low book value that understates real worth.
- •P/B < 1 → market prices it below liquidation value (value trap or bargain)
- •P/B 1-3 → reasonable for most sectors
- •P/B > 10 → only justified by very high ROE over long periods
EV/EBITDA
EV/EBITDA = Enterprise Value ÷ EBITDA
Capital-structure neutral - unaffected by how much debt a company has, making it ideal for comparing companies with different leverage.
| Sector | Typical EV/EBITDA |
|---|---|
| Consumer FMCG | 30-50x |
| IT Services | 15-25x |
| Industrials | 8-14x |
| Metals / Commodities | 4-8x |
Price-to-Sales (P/S)
Used when a company is not yet profitable. Revenue is harder to manipulate than earnings. - High-growth SaaS: 10-20x P/S is common - Profitable mature businesses: 1-3x P/S
The Importance of Context
A P/E of 30 is: - Cheap for a company growing 35% a year - Expensive for a company growing 5% a year - Meaningless for a company with volatile or negative earnings
Always pair a multiple with a growth rate and return on capital.
Key Takeaways
- •No single multiple works for every business - use P/E for earnings-driven companies, P/B for financials, EV/EBITDA for comparing across capital structures
- •Multiples are relative tools - compare to history, peers, and the broader market
- •Cheap on a multiple is only attractive if the underlying business is healthy